To become a google ads specialist takes specialized skills. Think of an AdWords specialist like a fishing guide for your paid advertising on Google. The ocean is all the search traffic on Google, and Google’s partner sites. Your AdWords account manager has to find the best spot in the ocean to fish for customers. They also have to study what bait they can use – ads – that will lure them towards you; making sure it’s not too meaty or overbearing so they get hooked themselves.
The best AdWords professionals can have a steady stream of highly motivated customers coming in for your business, on a consistent basis from your campaigns.
If you’re looking for a way to quickly and efficiently advertise your business, then AdWords is the answer. However, it can be difficult to figure out how to set up an effective campaign if you don’t know what PPC advertising entails.
Outsourcing AdWords management can save businesses time and money by having trained professionals handle all of the advertising for the company.
There are three main types of AdWords specialists: those who work for marketing agencies, freelance account managers, and in-house PPC resources. The first two groups have a lot to offer small businesses with their expertise but the cost is likely an issue as most charge by the hour or day depending on the budget.
Fortunately, one doesn’t need to spend money hiring outside help if they already employ someone internally whose responsibilities include managing paid search campaigns; this saves time from having to recruit outside talent while also saving money.
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Agency AdWords account specialists are the backbone of any successful campaign. They know how to tap into your target audience and bring them in droves, so you don’t have to! Agency Adwords Account Specialists understand that a good ad can make all the difference between mediocre results and roaring success for an agency’s client business.
Doing Keyword research to find the best advertising opportunities
Mining search query reports adding new long-tail keywords, match types, and negatives
Performing and acting on competitive analysis
Interpreting Adwords reports
Managing bidding strategies
Writing and testing new ads
Making adjustments to increase account performance
Give us a call today if you’re looking for someone who knows what they’re doing when it comes to getting eyeballs on your website or product online – we’ll help get those numbers soaring with our tried-and-true methods guaranteed not only by experience but also by recent statistics.
If you want to be a successful AdWords account manager, make sure that your daily diligence is up.
As an agency AdWords specialist, you’re always on call to help your clients with their Google Ads account management. Between the ad testing and data analysis for dozens of accounts at a time, it’s no wonder why these specialists have such demanding hours.
Every new account provides the opportunity for growth, which is why these managers thrive in this environment where they’re constantly learning and growing their skill sets.
AdWords freelancers are the lone wolves of PPC. They have to do a wide variety of tasks that include managing clients, winning new accounts, building their own business, and carrying out day-to-day account management for campaigns.
Freelance workers can handle smaller numbers of clients than those in full-time employment positions; they specialize based on industry type rather than juggling many different industries at once as agency AdWords specialists do.
Some companies go for the traditional approach of hiring an outside agency that specializes in PPC, while others may choose to hire a freelance consultant. There are many advantages and disadvantages with each route including cost-effectiveness, transparency between client and freelancer or agency (can be difficult at times), company control over budget/schedule etc., amount of time available on project compared to full-time employees who might only work 8 hours per day as opposed to someone working 40+ hours per week, but there is no one size fits all solution.
Marketing agencies are a great fit for AdWords accounts in the most effective and scalable manner. They will help identify where there might be potential issues, streamline campaigns that need it, monitor performance for all of them as they happen so businesses can make changes efficiently when necessary – which is often.
Freelancers can effectively help small businesses with a limited budget, where the money spent on PPC is higher than is represented by the value of sales generated on PPC.
Advertising for businesses that are service-based usually focuses on navigating customers to the location of the business. These types of businesses do not need complex account structures or 100s of product listings. What they do need is a competent PPC manager who knows how to find leads and manage the cost per acquisition budget.
The best freelance AdWords specialist charges a high hourly rate, but nowhere near the high minimum ad spend requirements that agencies have.
Some freelancers prefer to work on month-to-month contracts. However, most agencies require a six to twelve-month commitment in order to ensure they can recoup their investment in services.
If you have a large, complex AdWords account and it’s not bringing in targeted traffic, you may find that an in-house specialist is the best way to go. Big corporate advertising accounts take hundreds of hours of work to build.
You can have one or more employees work on the account full-time, which can be very expensive when outsourcing the task to an agency. By having these employees in-house, you can save money.
The best AdWords specialists are certified professionals.
You can become Google Adwords certified if you pass two online tests from Google. These are only available through the Google Academy for Ads. You need to pass the AdWords Fundamentals assessment, and one of the supplemental advertising assessments.
You can take all the assessments for free. You need to get at least 80% on each one to pass. If you don’t, you have 8 more days to retake it.
You’re expected to have a thorough understanding of Google AdWords but you can still get certified even if you are not currently managing an AdWords account.
Having an AdWords certification can make a big impact on your earning potential. In my experience, Google AdWords certified professionals commanded $10,000(if earning in dollars) more per year in compensation than their non-certified counterparts.
A large number of agencies and freelancers have earned the Google Partner status. The requirements include:
Earn an AdWords certification
Spend $10,000 in AdWords over 90-days
Show continued account growth
Generally, it takes skill to efficiently manage high amounts of ad spend. A Google Partner badge is like displaying a track record of success.
Hiring the best AdWords specialist
It’s not always easy to determine who is the best fit for your AdWords needs. But there are always ways to make sure you hire the best account manager for your business.
The type of background and experience a company looks for when hiring an AdWords specialist:
Experience with AdWords Editor
Google AdWords Certification
A financial or technical background
Proficiency with Microsoft Excel formulas
An inquisitive personality
Experience making decisions based on interpreting data
A desire to work over 20 hours a week in the AdWords interface and other PPC tools
If you don’t know a lot about AdWords, the learning curve for getting started can be steep. Ultimately, this can mean wasted money and time.
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