Project Information
The Challenge
VLCC Institute, a renowned name in beauty and wellness training, was launching a new center in Bangalore. With no digital presence or inbound pipeline in place, the institute needed full-stack digital marketing support — from building their online brand to acquiring leads through paid and organic channels.
Our Solution
We partnered with VLCC Institute from day one, building a high-converting, mobile-optimized website tailored for course enquiries and local SEO visibility. Post-launch, we implemented an aggressive SEO strategy focused on high-intent, industry-specific keywords.
Parallelly, we launched Google and Meta ad campaigns targeting students and career switchers in Bangalore. Our funnel-based paid strategy combined awareness ads, course highlight creatives, and lead generation through optimized landing pages and WhatsApp forms.
Results
Top 3 Google Rankings for high-competition keywords like:
- Beauty courses in Bangalore
- Cosmetology course Bangalore
- Makeup artist course Bangalore
Paid Campaign Highlights:
- Meta Ads + Google Search Ads brought consistent course enquiries
- Conversion-focused landing pages with 25%+ lead form submission rate
- 2000+ qualified leads generated in the first 4 months
Website built from scratch with conversion-friendly UX, tracking setup, and SEO foundation.
Platforms & Tools Used
- WordPress (Website Development)
- Google Search Console & Analytics
- Meta Ads Manager
- Google Ads (Search & Display)
- SEMrush & Ubersuggest (for SEO tracking)
