Project Information
Client Overview
VK Home Designs is a Bangalore-based design and construction firm offering end-to-end solutions including architecture, construction, and interiors. The company focuses on delivering well-planned, functional, and high-quality residential spaces, combining design expertise with execution capabilities.
Their business relies heavily on consistent inbound enquiries for high-value home construction and interior projects.
The Challenge
Before optimization, the Meta Ads performance showed several inefficiencies:
- High cost per messaging conversation
- Inefficient audience targeting
- Lack of structured creative testing
- Poor alignment between creatives and user intent
Initial campaigns were generating leads, but at a significantly higher cost than industry benchmarks.
Strategy Implemented
We focused entirely on improving Meta Ads performance through structured testing and funnel optimization.
Campaign Strategy
- WhatsApp-focused conversion campaigns
- Segmented targeting based on homeowner intent
- Focus on Bangalore-specific audiences
Creative Strategy
- Showcased completed projects and real designs
- Highlighted trust factors such as quality and execution
- Tested multiple messaging angles including aspiration, pricing, and design appeal
Results
Phase 1 Performance:
- 1,132 messaging conversations generated
- Cost per conversation: ₹222.91
- Total spend: ₹2,52,336
Phase 2 Performance:
- 162 messaging conversations generated
- Cost per conversation: ₹88.73
- Total spend: ₹14,374
Overall Impact
- Over 1,200+ total conversations generated
- Reduced cost per lead by more than 60%
- Improved efficiency and scalability of Meta campaigns
- Built a repeatable system for WhatsApp lead generation
Key Takeaways
- Creative quality and messaging directly impact cost per lead
- Audience refinement is critical for reducing wasted spend
- WhatsApp campaigns require continuous testing to stay efficient
- Early inefficiencies can be corrected with structured optimization
Mathew Digital transformed VK Home Designs’ Meta Ads from a high-cost, inefficient system into a more optimized and scalable lead generation channel.
