Project Information
VG Reddy Realty
Meta Ads, Lead Generation, Paid Media Strategy
Real Estate
Client Overview
VG Reddy Realty is a Bangalore-based real estate developer with multiple residential projects. They partnered with Mathew Digital to generate high-quality leads for their ongoing and upcoming projects via Meta Ads (Facebook & Instagram).
Objective
To drive awareness, website engagement, and customer conversations for The Woods, while keeping cost per lead and cost per conversation optimized across channels.
Strategy Implemented
Targeting Approach
- Created individual campaigns for projects such as Brigade Calista, Century Seasons, Vertex, Sri Sai Homes, Grand Strand, Ruchira Park East, and Pavani Homes.
- Tailored ad creatives to highlight unique USPs of each project (location, pricing, amenities).
Targeting Approach
- Geo-targeting focused on Bangalore with audience segmentation by interests (real estate investors, new home buyers, families).
- Leveraged retargeting for website visitors and lookalike audiences to improve lead quality.
Conversion Optimization
- Optimized for On-Facebook Lead Forms to reduce drop-offs.
- A/B tested creatives and placements (feed, stories, reels) to achieve best CPL.
Results
Campaign Highlights (from Ads Manager dashboard):
- Brigade Calista Campaign → 12 leads | ₹501 CPL | ₹6,013 spent
- Century Seasons Campaign → 18 leads | ₹418 CPL | ₹7,527 spent
- Hiring Campaign (26th Aug) → 107 leads | ₹98 CPL | ₹10,543 spent
- Vertex Lead Gen Campaign (26th Aug) → 127 leads | ₹331 CPL | ₹42,109 spent
- Sri Sai Homes (26th Aug) → 265 leads | ₹119 CPL | ₹31,703 spent
- Grand Strand Campaign (26th Aug) → 49 leads | ₹845 CPL | ₹41,413 spent
- Ruchira Park East (7th Sep) → 6 leads | ₹2,027 CPL | ₹12,164 spent
- Pavani Lead Gen Campaign (3rd Sep) → 14 leads | ₹1,100 CPL | ₹15,404 spent
Overall Outcome:
- Total Leads Generated: 647
- Total Reach: 329,919
- Total Impressions: 847,536
- Total Spend: ₹2.21 Lakhs
- Average CPL: ₹341.88
Key Takeaways
- High-volume campaigns (Sri Sai Homes & Vertex) delivered the most efficient CPLs, proving the importance of project-specific targeting.
- Optimization in creatives + retargeting reduced CPL to under ₹120 for certain projects.
- Scalable framework for running multiple projects simultaneously while monitoring CPL per project.
Mathew Digital successfully generated over 640+ qualified leads for VG Reddy Realty within a short period, ensuring cost efficiency and project-level targeting that maximized ROI.
