Project Information
The Woods
Meta Ads, Google Ads, Lead Generation, Paid Media Strategy
Furniture & Home Décor
Client Overview
The Woods is a furniture brand in Bangalore offering premium wooden furniture and home décor. They approached Our Services to boost customer acquisition and visibility through Meta Ads and Google Ads.
Objective
To drive awareness, website engagement, and customer conversations for The Woods, while keeping cost per lead and cost per conversation optimized across channels.
Strategy Implemented
Meta Ads (Facebook & Instagram)
- Ran multiple messaging-based campaigns targeting lifestyle, travel, and premium experience audiences in Bangalore.
- Campaigns included interior offers, wardrobe offers, and engagement campaigns to capture customer interest.
- Used a mix of broad targeting and retargeting to nurture prospects into direct conversations.
Google Ads (Performance Max)
- Focused on Local Store Visits & Promotions to capture high-intent searches.
- Optimized with geo-targeting around Bangalore to drive both footfall and online engagement.
- Monitored search terms, CPC trends, and added negative keywords to improve quality traffic.
Results
Meta Ads Performance
- Campaigns Analyzed: 26
Top Campaigns:
- 25th July Cot Ads Engagement Campaign → 5,671 results, ₹21.95 CPR, ₹1.24L spend.
- 5th June Engagement Campaign → 7,298 results, ₹17.91 CPR, ₹1.32L spend.
- Dec 22 WhatsApp Offer Campaign → 4,780 results, ₹30.62 CPR, ₹1.46L spend.
- 23rd May 2025 Interior Campaign → 94 results, ₹149.57 CPR, ₹14K spend.
- 20th April 2025 Wardrobe Campaign → 298 results, ₹21.67 CPR, ₹6.4K spend.
Overall Outcome:
- Generated 20,000+ customer conversations via WhatsApp & Messenger.
- Maintained a strong average CPR between ₹17 – ₹30 on high-volume campaigns.
- Reached millions of impressions with targeted creatives across Bangalore.
Google Ads Performance
- Clicks: 17.9K
- Conversions: 193
- Average CPC: ₹11.89
- Total Spend: ₹2.13 Lakhs
Overall Outcome:rformance
- Delivered 193 high-quality conversions from Google search & display.
- Achieved low CPC of ₹11.89, maximizing efficiency of ad spend.
- Successfully scaled traffic while balancing conversion cost.
Key Takeaways
- Multi-channel synergy: Meta Ads drove massive awareness and conversations, while Google Ads captured high-intent leads.
- Optimized spend efficiency: Average CPR on Meta was well below industry benchmarks, and CPC on Google remained under ₹12.
- Scalable framework: The campaigns demonstrated how a luxury lifestyle brand can grow with consistent performance marketing strategies.
Mathew Digital successfully positioned The Woods as a premium lifestyle destination in Bangalore while driving measurable ROI through Meta and Google campaigns.
