Project Information

NumpyNinja
US & Canada
HealthTech & InsureTech
Performance Marketing

The Challenge

NumPyNinja is a HealthTech and InsureTech AI company. It builds products for clinical triage, nutrition care, and Group Mediclaim workflows, including MANAN, DIA, HerBalance, SweetBalance, RenewalIQ Ninja, GMCRenew Ninja, Claims Intelligence Ninja, and FlexBenefits Ninja.

Our team was tasked with driving high-intent conversations for NumPyNinja’s hiring needs — engineers and operators for those product teams. We replaced general ads with a messaging-based strategy so qualified candidates could start a direct conversation. The goal was high-quality hiring leads at an efficient cost.

Our Solution

We designed and ran segmented Meta Ads campaigns to start one-to-one conversations with prospective candidates. Campaigns were structured to attract talent aligned with NumPyNinja’s hiring requirements and to qualify people through conversational touchpoints.

Results

Over the course of several campaigns, we achieved:

These campaigns consistently delivered high engagement and meaningful conversations with potential customers, helping Numpy Ninja scale lead generation across North America.

Platforms Used

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