Project Information
The Challenge
NumPyNinja is a HealthTech and InsureTech AI company. It builds products for clinical triage, nutrition care, and Group Mediclaim workflows, including MANAN, DIA, HerBalance, SweetBalance, RenewalIQ Ninja, GMCRenew Ninja, Claims Intelligence Ninja, and FlexBenefits Ninja.
Our team was tasked with driving high-intent conversations for NumPyNinja’s hiring needs — engineers and operators for those product teams. We replaced general ads with a messaging-based strategy so qualified candidates could start a direct conversation. The goal was high-quality hiring leads at an efficient cost.
Our Solution
We designed and ran segmented Meta Ads campaigns to start one-to-one conversations with prospective candidates. Campaigns were structured to attract talent aligned with NumPyNinja’s hiring requirements and to qualify people through conversational touchpoints.
Results
Over the course of several campaigns, we achieved:
- Audience segmentation based on geography and hiring intent
- Click-to-message ad formats across Meta platforms
- Creative testing across messaging angles and visuals
- Ongoing optimization focused on cost efficiency and conversation quality
- Total Leads (Messaging Conversations Started): 1,372+
- Total Ad Spend: ₹10,97,141.95
- Average Cost per Lead: As low as ₹503.48
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Top Performing Campaign:
• 28th Nov US Campaign — 814 leads @ ₹641.90 CPL
• 28th Nov Canada Campaign — 395 leads @ ₹503.48 CPL
• 4th Sep US Campaign — 163 leads @ ₹770.49 CPL
These campaigns consistently delivered high engagement and meaningful conversations with potential customers, helping Numpy Ninja scale lead generation across North America.
Platforms Used
- Meta Ads (Facebook & Instagram)
- WhatsApp & Messenger Integration
- Meta Ads Manager (Advanced Campaign Structuring & Optimization)




