Project Information
The Challenge
Numpy Ninja Rise is a healthcare AI organization that trains and hires women for high-tech roles. Through their RISE program, they help women upskill in areas like Data Analytics and AI, creating a pipeline of talent for internal teams and the healthcare industry.
Our team was tasked with driving high-intent enrollments for the RISE training vertical. We replaced general ads with a messaging-based strategy to spark direct conversations with potential candidates. This approach focused on generating high-quality leads while keeping enrollment costs efficient.
Our Solution
We designed and executed a series of strategically segmented Meta Ads campaigns aimed at initiating one-to-one conversations with prospective candidates. Campaigns were structured to attract talent aligned with Numpy Ninja’s hiring requirements while enabling efficient qualification through conversational touchpoints.
- Audience segmentation based on geography and hiring intent
- Click-to-message ad formats across Meta platforms
- Creative testing across messaging angles and visuals
- Ongoing optimization focused on cost efficiency and conversation quality
Results
Over the course of several campaigns, we achieved:
- Total Leads (Messaging Conversations Started): 1,372+
- Total Ad Spend: ₹10,97,141.95
- Average Cost per Lead: As low as ₹503.48
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Top Performing Campaign:
• 28th Nov US Campaign — 814 leads @ ₹641.90 CPL
• 28th Nov Canada Campaign — 395 leads @ ₹503.48 CPL
• 4th Sep US Campaign — 163 leads @ ₹770.49 CPL
These campaigns consistently delivered high engagement and meaningful conversations with potential customers, helping Numpy Ninja scale lead generation across North America.
Platforms Used
- Meta Ads (Facebook & Instagram)
- WhatsApp & Messenger Integration
- Meta Ads Manager (Advanced Campaign Structuring & Optimization)
