Project Information
Client Overview
Blue Interiors is a Bangalore-based premium interior design company offering end-to-end solutions including design, manufacturing, and execution. The brand specializes in modular kitchens, wardrobes, and complete home interiors, with a strong focus on fast delivery timelines and in-house production.
Their business operates on a high-ticket model, where consistent lead flow and quality enquiries directly impact revenue.
The Challenge
Before working with us, Blue Interiors was facing multiple growth bottlenecks:
- Inconsistent and unpredictable lead flow
- High cost per WhatsApp enquiry
- Low-quality leads due to broad targeting
- Lack of a structured marketing funnel
They needed a scalable system that could generate high-intent leads consistently while maintaining cost efficiency.
Strategy Implemented
We implemented a dual-channel acquisition strategy combining Google Ads and Meta Ads to capture both demand and intent.
Google Ads Strategy
- Focused on high-intent search queries such as “home interiors Bangalore,” “modular kitchen cost,” and “interior designers near me”
- Built tightly structured keyword groups for better relevance and conversion rates
- Optimized landing pages and lead forms to reduce drop-offs
Meta Ads Strategy
- Deployed WhatsApp-focused campaigns to drive direct conversations
- Tested multiple creative angles including design transformations, pricing hooks, and trust-based messaging
- Used audience segmentation to target homeowners, new buyers, and renovation prospects
Results
Google Ads Performance:
- 1,810 clicks generated
- 658 conversions achieved
- Average CPC of ₹18.43
- Total spend of ₹33,300
Meta Ads Performance:
- 651 WhatsApp conversations generated
- Cost per conversation: ₹340
- Total spend: ₹2,21,942
Combined Impact
- Over 1,300 total enquiries generated across platforms
- Established a scalable and repeatable lead generation system
- Improved lead quality through better targeting and funnel structure
- Reduced dependency on a single marketing channel
Key Takeaways
- Google Ads performs best for capturing high-intent users with strong conversion rates
- Meta Ads is effective for scaling volume but requires ongoing optimization
- Creative testing is the most critical factor in reducing cost per lead
- WhatsApp campaigns need continuous refinement to maintain efficiency
Mathew Digital transformed Blue Interiors from an inconsistent lead generation setup into a predictable and scalable acquisition system using a combination of Google and Meta Ads.
